From ideato impact.
The best products do more than function. They anticipate, guide, and occasionally delight.
I lead product experiences from discovery through delivery, connecting user needs, business goals, and thoughtful execution. My approach combines research, rapid prototyping, cross-functional collaboration, and a commitment to creating products that deliver measurable value.
Selected work
Design that adapts
across industries.
01 — 03
One real-time view across cultivation rooms, replacing room-by-room checks, spreadsheets and manual records.
Pendo, Jan 30 – Apr 10, 2022. Traffic increase from the project narrative.
Customer feedback
“The new facility card dashboard is a complete game changer.” Director of Cultivation, Sozo Cannabis Brands
Providers phoned refill requests into a call center. I designed a guided refill workflow inside the specialty provider portal.
Annualized estimate: 34 refills/day × $12/refill × 260 workdays = $106,080. Based on reported usage and per-order cost savings, not an audited financial result.
Key decision
A drawer instead of a modal or new page, so providers never lose the order table they started from.
Four enhancements to an established investing platform: in-context trade entry, fractional shares, a dollar/share toggle and tax-lot selection.
Adobe Analytics, Sept 2025 – Oct 2026. Feature usage across the new trading capabilities.
Key decision
Put trade entry where investors already make decisions, with details prepopulated, instead of one central entry point.
How I work
Every project starts with understanding the problem and identifying the right opportunities. I collaborate across product, research, and engineering to explore solutions, make informed design decisions, and deliver experiences that balance user needs with business objectives.